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Enhancing the Capability of Outbound SME Travel Agents for Service Innovation and Value Creation, Responding to the New Business Challenge

Enhancing the Capability of Outbound SME Travel Agents for Service Innovation and Value Creation, Responding to the New Business Challenge

In early 2018, the TIC successfully applied for the SME Development Fund, provided by the Trade and Industry Department of the HKSAR Government, to launch a project of "Enhancing the Capability of Outbound SME Travel Agents for Service Innovation and Value Creation, Responding to the New Business Challenge" in 2018-2019.

The project aims at enhancing the capability of outbound SME travel agents for service innovation and value creation, and assisting the SMEs to utilise their resources more effectively for creating values and developing innovative services, in order to respond to the new business challenge. Deliverables of the project include a survey study, two seminars and four workshops and an information e-platform.

Please click the following links to see the project deliverables.

(1) Survey on "Travellers' Needs and Considerations When Purchasing Outbound Travel Services" (Chinese only)
(2) Seminar on "Turning Service Innovation into Business Opportunities"  (27 March 2019)
    Event highlights (Video/ Photos)
    Guest speaker: Dr Buston Chu, Executive Director, Service Cybernetics Consulting Limited, and Honorary Advisor, Hong Kong Association for Customer Service Excellence
    Guest speaker: Mr Eric Ng, Co-founder and CEO, Boutir
    Guest speaker: Mr Jaguar Chan, Founder, Love Vintage
(3) Seminar on "Turning Service Innovation into Business Opportunities"  (11 April 2019)
    Event highlights (Video/Photos)
    Guest speaker: Dr Buston Chu, Executive Director, Service Cybernetics Consulting Limited, and Honorary Advisor, Hong Kong Association for Customer Service Excellence
    Guest speaker: Mr Paul Chan, Co-founder & CEO, Walk In Hong Kong Limited
    Guest speaker: Mr Plato Wai, General Manager, HK, SHOPLINE
(4) Keynotes on the "Service Design Thinking " & "Service Design Process " Workshops (Chinese only)

( 2019-4-15 )