As Hong Kong advances the vision set out in the “Development Blueprint for Hong Kong's Tourism Industry 2.0”, village tourism is emerging as an important avenue for connecting cultural heritage, community development and environmental stewardship. The Centre for Civil Society and Governance (CCSG) at HKU, in collaboration with Airbnb, is launching the “Village Tourism in Hong Kong: An Incubation and Innovation Programme”. The TIC, as one of the supporting organisations, invite you to join the nurturing programme to connects academia, industry and local communities to drive policy dialogue, knowledge exchange and applied research on sustainable village tourism.

Participants who complete at least two Masterclasses and one Immersive Workshop will be eligible to enter the “Village Tourism Case Challenge”, either individually or as a team. They will conduct an in-depth study of a Hong Kong village tourism destination, community, or issue of their choice and submit a Problem Statement.

Stage 1: Masterclasses

• Masterclass 1: 【From Policy to Possibility】Capitalising on the new frontiers of Village Tourism
• Masterclass 2: 【From Activity to Industry】Driving Village Tourism Innovation with Communities
• Masterclass 3: 【From Marketing to Matchmaking】Connecting the Right People, Places and Possibilities

Stage 2: Field-based Immersive Workshops

• Immersive Workshop 1: One-day Field Visit to Tai O
• Immersive Workshop 2: Two-day, One-night Field Visit to Double Haven

Stage 3: Village Tourism Case Challenge (Apr 2027)

Programme details and registration: Please click here

*Events will be conducted mainly in Cantonese and Mandarin 

For interested parties, please complete the registration form by 23 November 2026 (Monday). The organisers will then provide you with further details and confirmation. For enquiries, please contact organiser at [email protected] or 3910-2535 / 3917-4910.