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Advertisement Control Regulations

The definition of “advertisement”:
 

The word “advertisement” means either paid or unpaid for communication, whether in cash or in kind, addressed to the public or a section of it, the purpose of which is to influence the opinions or behaviour of those to whom it is addressed with a view to advancing the sale of any particular product or service of any member, and which includes information accessed via electronic means by the public or a section of it (including Internet users). (see Directive No. 128)

  1. General
     
    1. Any member that wishes to publish the name or logo of the TIC shall obtain prior approval from the TIC by submitting written application to the Executive Office, with the only exception of using the name or logo of the TIC solely for the purpose of reflecting the membership of the TIC. (see Directive No. 45)
       
    2. A member shall not publicise the validity period of its travel agent’s licence in any of its advertising materials. (see Directive No. 62)
       
    3. A member shall not include the name of another member in any of its advertising materials unless prior consent from that other member has been obtained. (see Directive No. 62)
       
    4. All advertisements which are misleading or confusing, whether intentional or unintentional, shall also be subject to investigation, compliance and punitive action.
       
    5. Prior approval shall be obtained from the TIC Executive Office for any member claiming it is “the number one”, “the best in Hong Kong”, “the sole agent” or “the sole representative”, etc. . . in such an advertisement. The claim shall be substantiated with evidence. Members shall state clearly in the same position where the receipt of an award is advertised the name of the awarding institution and the adjudication period, using a font size not smaller than 50 per cent of that used for the title of the award. (see Directive No. 95)
       
    6. All advertisements inserted by members shall clearly specify whether they are meant for package tours or air passage fares. Members shall clearly state in their advertisements the prices for all travel products such as package tours, air tickets and cruises.
       
    7. Advertisements for products claiming to be “travel packages” shall state clearly all components of the products. Otherwise, the word “package” or other terms to that effect shall not be used in advertisements. (see Directive No. 130)
       
  2. Air Ticket
     
    1. Members shall ensure that all airfares advertised are true and based on adult fares. (see Directive No. 207)
       
    2. Members shall clearly indicate in their advertisements whether the airfares are one-way or round-trip, together with the full names, abbreviations or logos of the relevant carriers. (see Directive No. 207)
       
    3. If the advertised fares include adult fares and such other fares as student, foreign domestic helper, child and infant fares, the latter shall be clearly so indicated and placed alongside the corresponding adult fares (the font size for both kinds of fares shall be identical); if the advertised fares only include fares other than adult fares, they shall merely be clearly so indicated. (see Directive No. 207)
       
    4. All the wording and terms, with the exception of the destinations and abbreviations of the carriers, used in an advertisement relating to airfares shall be in the same language. (see Directive No. 207)
       
  3. Package Tour
     
    1. Members shall clearly mention in their advertisements for package tours the prices and duration of the tours, together with the full names, abbreviations or logos of the relevant carriers. The tour prices shall be based on half of a twin room for adults and an economy-class seat. Any alterations to this standard, such as a business-class / first-class seat, or a single / ocean-view room or suite, shall be clearly stated. If discounted tour prices with conditions attached are advertised, such prices shall be placed alongside their corresponding non-discounted tour prices (the font size for both kinds of prices shall be identical), and the conditions for the discounts shall be clearly stated. (see Directive No. 230)
       
    2. A member shall clearly indicate in its advertisement the city from which the flight first departs for outbound package tours using non-direct flights. It shall also clearly indicate in its advertisement the mode of transportation for outbound package tours not involving air transportation. If the outbound package tour is not departing from Hong Kong, the member shall state clearly the point of departure. All advertisements and itineraries for free package tours shall state clearly that such tours are not covered by the Travel Industry Compensation Fund and the Package Tour Accident Contingency Fund Scheme.
       
    3. (Revoked)
       
    4. (Revoked)
       
    5. (Revoked)
       
    6. (Revoked)